FRIEDRIICH

i recently had the privilege of collaborating with the talented queer pop artist from barcelona, friedriich, on their upcoming album. i had the opportunity to direct, produce and deliver single handedly their new music videos and the art covers for the singles "red", "i wish you", "chemistry" and their latest release "i love me more".  drawing inspiration from the intricacies of their personal journey, particularly in the aftermath of a past relationship, the videos are a colourful display of storytelling. using projections, mirrors and retro elements all these music videos play with textures, offering a visual narrative that delves into poignant moments from the artist's life.